Customer relationship management (CRM)

Beyond CRM, we introduce you to growth engineering

We align people, processes and technologies. We start with operations, multiply revenues.

From chaos to growth with RevOps and enterprise CRM

We live in a competitive and ever-changing global marketplace. Silos between marketing, sales and customer service create an inconsistent and disjointed customer experience. The buyer searches online, evaluates independently, and is not satisfied with superficial interactions. In Italy, product quality is excellent, but organization, processes and data often remain fragmented. It is time to align and scale decisively.

84%

of digital transformation projects fail due to silos or poor adoption.

Source: McKinsey, 2023

88%

of business changes fail due to lack of structure and expertise.

Source: Bain & Company, 2024

70%

of the transformation programs does not achieve the planned objectives.

Source: BCG, 2023

From CRM Management to Revenue Operartions: growth in four stages

An effective Revenue Operations strategy stems from integrated CRM management. A synergistic ecosystem that aligns people, processes, and platforms beyond just technology. We start with business strategy to design an operations architecture that maximizes the experience at every stage of the customer journey, ensuring adoption, efficiency, and scalability of results.

Foundation: analysis and strategy

We analyze technology stack, processes, and AS-IS data flows. Through strategic audits and team interviews, we map the customer journey and define the roadmap to close gaps and orchestrate growth.

Building: implementation and integration

We implement and configure Customer Relationship Management (CRM) platforms not as software, but as the core of an operational ecosystem. We integrate systems and data to create a single, reliable source of truth (Single Source of Truth).

Growing: optimization and management

We become your outsourced Operations team: we manage the platform, optimize workflows, and support teams with ongoing consulting. You will have a CRM Operations Manager with a clear mission: to maximize adoption and ROI over time.

Scalability: expansion and autonomy

We support model scalability to new business units, markets and brands. We support your company in building an internal team of excellence, transferring know-how to ensure autonomous and sustainable growth.

The results of the revenue-driven implementation of CRM

An integrated approach to CRM generates measurable business impact:

Real alignment between Marketing, Sales and Customer Service.
Shorter sales cyclesand higher conversion rates.
Increased Customer Lifetime Value(CLV) and retention.
Data-driven decisionsand accurate forecasting through AI.
Operational efficiency and reduced acquisition costs.
Successfulchange management and adoption.
Scalability of processes and business.

Digital360 Services for CRM & Revenue Operations

The most disruptive organizations win with Customer Experience. Our approach integrates strategic consulting and technology to create tailored solutions. Imagine where we can go together: what if we started now?

HubSpot services

Since 2024, we have been Italy's first HubSpot Elite Partner. We offer integrated services: onboarding, training, integrations and automations tailored to make the most of the platform and accelerate growth.

Assessment & Strategy

We analyze processes, data, and technologies to create a strategic roadmap. We define the ideal KPIs and RevOps architecture to align teams and maximize business performance.

CRM implementation

We implement, integrate or migrate the Customer Platform to unify marketing, sales and service data. We configure automations and workflows to make your processes smooth and efficient.

CRM operations management

We offer a recurring service for CRM management and optimization. We become the strategic partner to ensure adoption, performance and continued growth over time.

Change management & Adoption

We support your teams in the change process. Through tailored training and coaching, we guarantee 100% adoption of the new processes and technologies implemented.

Data integration & aAnalytics

We unify data sources and build custom dashboards to provide a 360-degree view of customer and performance. We turn data into insights for strategic decisions.

Scalability & Internationalization

We help you replicate the successful model to new markets or business units, adapting processes and technology to support global expansion in a structured and sustainable way.

Revops consulting

We guide your transformation with the RevOps Framework: we analyze existing processes, data, and technology, pair teams, and define customized CRM strategies to create an integrated growth path.